The Crooner
A Flagship Music Franchise from Devlin Entertainment Ltd
The Crooner is a premium, multi-platform music franchise built around one of the most iconic and enduring styles in popular music — the art of the crooner.
Spanning both high-end documentary storytelling and a major entertainment format, The Crooner explores the legacy, the emotion, and the future of a genre defined by timeless voices, storytelling, and performance.
At its core, The Crooner is about one question:
In a modern world of music, who carries the voice of timeless class?
A Connected Franchise
Development Status
The Crooner is designed as a fully integrated entertainment brand, where:
- The documentary builds cultural depth and emotional connection
- The talent format delivers scale, entertainment and discovery
Together, they create a 360° music property with strong audience engagement across:
- Broadcast
- Streaming
- Digital platforms
- Live extensions
The Crooner is currently in active development and industry conversations.
Detailed format materials, including format bible and production structure, are available on request under NDA.
The Crooner: The Documentary
A powerful, personal and cinematic documentary exploring the life, legacy and lasting influence of the crooner.
The crooner hasn’t disappeared — it has evolved, living on in global artists like Michael Bublé and Billie Eilish, whose stripped-back vocals and emotional authenticity continue the tradition, whether they realise it or not.
Through rare archive, expert insight and deeply personal storytelling, the film examines:
- The golden era of vocal performance
- The cultural impact of crooner music across generations
- The emotional connection between artist and audience
- The modern relevance of a classic sound
This is not just a music documentary — it is a story about identity, legacy and the power of voice that leaves the audience questioning 'who will be the next great crooner?'
An original format by Wayne Devlin for Devlin Entertainment Ltd. All rights reserved.
The Crooner: The Talent Format
A major entertainment format built to discover the next great voice in a genre that demands more than just vocal ability.
The Crooner talent format searches for performers who embody:
- Vocal control and tone
- Emotional storytelling
- Stage presence and charisma
- Timeless appeal in a modern world
Set within a premium, high-stakes environment, the format blends:
- World-class performances
- Expert mentorship
- Emotional journeys
- Audience engagement across broadcast and digital platforms
Full format details are available under NDA.
An original format by Wayne Devlin for Devlin Entertainment Ltd. All rights reserved.
Global Potential
The Crooner is inherently international.
The genre has deep roots and loyal audiences across:
- UK & Ireland
- USA
- Europe
- Australia
- Asia
The format is designed for local adaptation while maintaining a consistent premium identity.
International Adaptation
The Crooner is designed as a globally adaptable format, with the flexibility to reflect local musical traditions while maintaining a consistent premium structure. In markets such as India, the format can evolve to celebrate culturally specific vocal styles and heritage, creating locally resonant versions while preserving the core format engine. This approach allows the format to scale internationally, connecting with audiences through both global identity and local authenticity.
Commercial Opportunities
The Crooner offers multiple revenue pathways:
- Broadcast and streaming rights
- International format licensing
- Music releases and playlists
- Live events and touring
- Brand partnerships aligned with premium lifestyle and heritage
Enquiries
For partnership, production, or distribution opportunities: